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CLOSEUP: THE ULTIMATE INSIGHTS TOOLS FOR INNOVATION

Our new tech tool, built for consumer closeness

A new, WhatsApp based insights tool

At UNPITCHD, we’ve used all the insights tools under the sun in our innovation practice to identify growth opportunities and test products, from social listening to smoke tests.
All were fine, but ultimately, they had flaws: too biased, too slow, too expensive...


So we took matters into our own hands and created CloseUp: a WhatsApp-based tool that lets us talk to consumers and test products with them at pace, conversationally.

How CloseUp works

01

A NEW RESEARCH METHOD & PHILOSOPHY...

CloseUp brings a fresh new take on traditional research methods to remove observational biases: from the way we talk to consumers, to when we connect with them and the types of activities to set them on.

CloseUp across Innovation Process

02

... FIT FOR EVERY STAGE OF THE INNOVATION PROCESS...

CloseUp can be used at every point of the innovation process: from spotting opportunities to testing and refining your proposition.

03

... DELIVERED AT THE RIGHT PACE FOR INNOVATION.

Innovation moves fast. We use automation and AI in the right places to process data faster and get to outcomes in as little as 1.5 weeks - without ever sacrificing on quality of conversation or insight analysis.

AI and Automation details

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