
Close Up gives you an instant and immersive access to untapped, “natural state” consumer insights.
Nothing beats being in the moment with consumers.
But traditional research tools can't take you there.
​
We’ve brought together leading innovation, behavioural, and tech talent to shape the future of consumer research to create Close Up.



“Your insights have enabled us to make remarkable business leaps.”
SENIOR ADVISORS, OCTOPUS INVESTMENTS
How it works
1. Creative research design
Our consumer insights and behavioural science experts will help you design a unique study that answers your big research questions by uncovering your consumers attitudes, beliefs and behaviours.
You'll be able to tailor research activities and conversation topics from our bank of creative exercises, designed to surface fresh insights, and test new solutions


2. Human-led conversations on WhatsApp
Our innovative research methodology harnesses the conversational skills of insights specialists (not bots!) to build rapport and trust with consumers on a familiar platform, to uncover deeper and more authentic insights.
3. Immersive insights, immediately
Our secure interface gives you access to a multimedia gallery of raw consumer insights, including quotes, photos, voice notes, and videos - as conversations unfold.
You'll get an automatic "so-what" summary overnight that highlights key daily themes and quotes generated from hours of consumer conversations.

