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WE'RE BUILDING THE FUTURE OF CONSUMER RESEARCH

Discover Close Up: our new proprietary insight tool, designed for consumer closeness

Close Up gives you an instant and immersive access to untapped, “natural state” consumer insights.

Nothing beats being in the moment with consumers.

But traditional research tools can't take you there.

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We’ve brought together leading innovation, behavioural, and tech talent to shape the future of consumer research to create Close Up. 

creative research techniques
consumer insights interface from whatsapp
consumer chats on whatsapp

“Your insights have enabled us to make remarkable business leaps.”

SENIOR ADVISORS, OCTOPUS INVESTMENTS

How it works

1. Creative research design

Our consumer insights and behavioural science experts will help you design a unique study that answers your big research questions by uncovering your consumers attitudes, beliefs and behaviours.
You'll be able to tailor research activities and conversation topics from our bank of creative exercises, designed to surface fresh insights, and test new solutions

 

creative research techniques
consumer chats on whatsapp

2. Human-led conversations on WhatsApp

Our innovative research methodology harnesses the conversational skills of insights specialists (not bots!) to build rapport and trust with consumers on a familiar platform, to uncover deeper and more authentic insights.

3. Immersive insights, immediately

Our secure interface gives you access to a multimedia gallery of raw consumer insights, including quotes, photos, voice notes, and videos - as conversations unfold.

 

You'll get an automatic "so-what" summary overnight that highlights key daily themes and quotes generated from hours of consumer conversations.

consumer insights interface from whatsapp
consumer insights from our tool

OUR POV ON TECHNOLOGY

Close Up is solution built to maximise human interaction and creativity, with technology.
We use WhatsApp and automation to go where traditional tools can't take you, and uncover fresh insights. AI brings us scale and pace, but it doesn't replace the researchers, or the consumers.

Book a 15 min CloseUp
demo

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